Vancouver, BC · Independent product studio

We design for the people who notice the difference.

Most software feels cold, dry, impersonal, and boring – made for the masses. We build software that makes you think “damn, someone actually thought about this.”

Vancouver, BC-based studio 🇨🇦, making apps we actually want to use.
3 products in active development: Tubed, Proppist, + ShelfKid.
Two decades+ experience across indie launches, Series A startups, and enterprise scale.
Consulting taken selectively; usually frontend + UI, product, or 0→1 work.
1:1 product-build coaching available for individuals + small teams.

Availability A small number of consulting engagements are open from May 2026 onwards — preferably ones we'd find interesting. 😅 Have something in mind? Drop us a line.

Projects

Tubed Early Access

YouTube competitor tracking and audience sentiment dashboard for small and mid-sized creators (1K–100K subscribers) and agencies – comment sentiment over time, niche trend detection, and edit tracking that ties title and thumbnail changes to view shifts.

Proppist

Plant content – indoor tropicals, outdoor gardens, and the in-betweens – plus a North America directory of garden centres, nurseries, and landscapers slowly taking shape behind it.

ShelfKid Waitlist

Book discovery for families with school-age readers (ages 0–18) – parent-guided rather than algorithmically ranked, with thousands of titles organised by age band, reading level, and interest.

Want to work with us?

We take on consulting selectively. The problem has to be interesting, the people have to be good to work with, and the work has to matter. Lately a lot of that has involved AI tooling and process integration.

20+ years across frontend architecture, product engineering, and building community to draw on – you're in good hands.

Get in touch